Our Coaches

CrossFit Boone has several coaches that are dedicated to improving lives using the principals of CrossFit. They’ll be there to help during warm-up and each part of the WOD. They’ll also monitor each workout, making sure everyone is performing the exercises with proper form.


Greg Cox

Head Fitness Instructor, Head CrossFit Coach

Greg has had a love of sports and training since childhood.  He began with football but over time his interests expanded to include everything from power lifting and cycling to sprint triathlons and longer distance events (a couple Half Ironmans completed.) Greg holds both a B.S and an M.S. in Exercise Science and is certified by the National Strength & Conditioning Association as a Certified Strength & Conditioning Specialist (CSCS).  With 13 years of personal training and 4 years of teaching under his belt, Greg has had the opportunity to observe plenty of exercise and fitness routines and trends…and still, he’s never seen anything that compares to CrossFit.   

 “Once I started learning about CrossFit’s approach to training I was hooked. It’s well-rounded, intense and offers a broad range of challenges guaranteed to keep people interested, excited and seeing serious results…the kind of results I promise you cannot be achieved by being a slave to the treadmill and weight machines alone.” 

A certified CrossFit Level One coach, Greg also holds CrossFit certifications in Olympic Lifting and Mobility. He’ll do all he can to help you reach your goals and provide you with the support, knowledge and focus to achieve your fitness goals.  He promises that with CrossFit, boredom is an impossibility.  Do it!

Jay Johnson

Wellness Center Instructor & CrossFit Coach

Jay grew up a football guy…eventually finding himself a starter for the University of Florida football team, acquiring his B.S. and M.S. there, and counting himself among the university’s Strength & Conditioning staff along the way.

After a successful career with the world’s largest management consulting firm (and then as an entrepreneur himself), Jay and his family settled in Boone in 2008 where he has played many roles with the Wellness Center team: member, volunteer and instructor among them. He has learned (the hard way) how challenging but important it is to integrate work and fitness. After years of prioritizing work and other activities over fitness, Jay found himself overweight, out-of-shape and unhealthy. Six years ago he made a commitment to rearranging these priorities with overall health and wellness at the top.  Enter Crossfit.  Jay has developed a great appreciation for CrossFit because of how it addresses the needs most of us have: well-rounded fitness, orthopedic durability, functional work capacity, overcoming the limitations of injuries and improving athletic performance.

Jay enjoys coaching and encouraging others and is glad to be part of the team bringing CrossFit to the High Country through ARHS. In addition to completing his certification as a CrossFit Level 1 Coach, Jay is a member of the NSCA and has received further CrossFit certifications in Kettlebell Instruction, Movement & Mobility and Olympic Weightlifting.

joeVelerJoe Veler

CrossFit Coach

Joe Veler began CrossFit in its opening week at the Wellness Center. After six months and many physical and mental improvements to his life, he decided to share those improvements with others and received his CrossFit Level 1 Certification in August of 2012. In September of 2012, he began coaching at the Wellness Center, focusing on fitness as a conduit to strength and camaraderie.

In addition to participation in regional CrossFit competitions, Joe enjoys his fitness through hiking, trail running, climbing, biking, and outdoor adventuring. His active lifestyle is a reflection of his own perception of fitness: that it has little to do with what you weigh or how you look, and instead comes from how you feel and what you can do.

Kendall Connor

Wellness Center Instructor, CrossFit Coach & CrossFit Kids Coach

Kendall Conner, CF-L1, ACSM CPT is a graduate of Appalachian State University with a BS in Exercise Science and a minor in Health Promotion. She is ACSM CPT certified and has earned her CrossFit L1.

Kendall enjoys the classes at CrossFit Boone, and has recently begun competing in area Crossfit competitions. As a personal trainer, she enjoys helping people achieve their goals and expand their fitness possibilities. In her free time, Kendall enjoys fly fishing, hiking, and taking her puppy to the Greenway.

Kaley Connor
RN-BSN, CrossFit-L1, CrossFit Kids, USA Weightlifting L1

CrossFit Coach & CrossFit Kids Coach

As a registered nurse, Kaley has always had an avid interest in health. From nutrition education for diabetic students to developing fitness classes for at risk teens as a school nurse, she enjoys assisting others obtain a healthy lifestyle. Having had four children and in her mid 40’s, Kaley found that her usual exercise regimen just wasn’t producing the same results. CrossFit became the missing link! “After almost 21/2 years at CrossFit Boone, I can honestly say that my endurance and overall strength is greater now than in my 20’s and 30’s. I love the variance that CrossFit offers. I’m never bored and truly feel challenged with each workout.” In addition to CrossFit, Kaley enjoys fly-fishing, biking, running and horseback riding. She recently participated in her first CrossFit competition with two of her children (Kendall and Reed). She feels the biggest obstacle of CrossFit is just walking through the door. “Come try it…its adaptable for everyone and you will definitely see results!”


Jaco Gerbrands
MS, CrossFit-L1, CSCS,

Wellness Center Instructor & CrossFit Coach

Jaco moved to the U.S. about ten years ago on a tennis scholarship to pursue a degree in Exercise Science. He currently trains clients and athletes at the Wellness Center and is a Crossfit Level 1 coach.

Jaco has played different sports all his life and loves working out hard. He started Crossfit about a year ago and loves the variety of WODS and the level of fitness that can be achieved when doing Crossfit. Jaco uses Crossfit to train his clients as well as prepare for obstacle races such as Tough Mudder.

See you at Crossfit Boone! It will make you stronger, faster and most of all improve your ability to push yourself to reach your goals

Shane Laster

CrossFit Coach

I grew up in Spartanburg, SC playing football and skateboarding. My junior year of high school, I blew my ACL during a football game and got really out of shape and overweight. Then my first year of college, I started running and eating healthier. However, I eventually hit a wall and got bored with the same routine and workouts at a traditional gym. While working at a screen printing shop, I kept seeing T-shirts and magnets for Crossfit. After looking it up, I knew I wanted to be able to do that! My first week of Crossfit was the most difficult thing mentally and physically that I had ever done but, I immediately fell in love with it. The constantly varied high intensity workouts and Olympic lifting kept me coming back week after week. I became very passionate about Crossfit and wanted to learn more about it. This passion grew into wanting to coach others to help them reach their goals and to become just as passionate as I am. I started Crossfit in 2014, got my L1 in 2015 and plan to further my knowledge and certifications in the future.





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